Marketing & Brand Strategy
Campaign strategy, audience growth and brand positioning, measured against bookings and revenue.
4Tune
4-tune /ˈfɔːr.tʃuːn/ noun
From the Roman goddess Fortuna, goddess of good luck and abundance.
- Hospitality
- Music
- Marketing
- Entertainment
About
The right room, the right partners, the right people, the right time.
4Tune is a boutique consultancy specializing in partnerships and programming for brands, venues and cultural institutions. We grow revenue and relevance by pairing high-level corporate strategy with cutting-edge entertainment insights and activations to reach an increasingly diverse and distracted consumer.
Ken Bryan, Founder & Principal
Services
What we do
Promotions & Launches
Launch campaigns, activations and guest-acquisition funnels built to lift attendance and per-head spend.
Programming & Experience
Event concepts, live entertainment, talent and seasonal calendars that build community, increase relevance and deepen loyalty.
Strategic Partnerships
From corporate and community to public affairs, we bring the relationships, skills and know-how to connect you with the right people, places and opportunities to move your business forward.
Selected work
By The Numbers
For over 20 years and 300+ events across film, music and entertainment, our team has put brands in the room with Oscar winners, chart-topping artists, the world’s top chefs & your city’s best people.
$2.7B
Combined box office
Across 300+ films
85
Oscars
Plus 72 BAFTAs, 50 Emmys and 115 Golden Globes won by the actors, writers and directors we’ve hosted
37
Oscars after premiere
Including 3 Best Picture, plus 29 BAFTAs and 15 Golden Globes
30+
Live concerts
Metallica, Robin Thicke, will.i.am, John Legend, Ice-T, Snoop Dogg, Wyclef Jean and 10 of the world’s top international DJs
Celebrity chefs Mario Batali, Cat Cora, Scott Conant, Todd English, Philippe Chow, Giada De Laurentiis, Michael Schulson, Rao’s and more
16,000
Guest capacity
Make The Girls Dance w/ Hugel
RBC Amphitheatre
5,000
Guest capacity
Solonda
Festival at Downsview Hangar
2024
Award
Marketing Campaign of the Year
Brand work for Coterie
2017
Award
Promoter of the Year
National award
Portfolio
- MTV Canada
- Oliver & Bonacini
- Microsoft Canada
- Aston Martin
- TIFF
- Bacardi Canada
- Pepsi Canada
- INK Entertainment
- Adidas
- Trump International
- MTV Canada
- Oliver & Bonacini
- Microsoft Canada
- Aston Martin
- TIFF
- Bacardi Canada
- Pepsi Canada
- INK Entertainment
- Adidas
- Trump International
“One word: phenomenal.”
“Beyond our expectations.”